PHASE 1

- Period: 04/11/2023 to 08/08/2023

- 30-day campaign with leaders of the Campelo Network

- Dozens of courses available

- Lessons completed: 9,798

- Training time: 1,143 hours

AUDIENCE INFORMATION

- Target Audience:
Leadership

- Expectation:
107 Employees

- Reached:
105 Employees

- Achievement:
98% of the target audience

- Average of:
98% engagement

CAMPAIGN
THEMES

Over 30 courses geared toward each audience's area, including:

- Behavioral training

- Non-violent communication

- Leading different generational profiles

- Leadership styles and Team unity.

PHASE 2

- Period: 08/08/2023 to 12/04/2023

- 359 courses available

- Lessons completed 6,597

- Training time: 2,263 hours

AUDIENCE INFORMATION

- Target Audience:
Leadership, Promoters, Drivers, HR, Administrative, Finance, Marketing, Maintenance, Logistics of the Campelo Network

- Employees reached:
832 Employees

- Over 30 courses activated

CAMPAIGN
THEMES

Over 30 courses geared toward each area, including: Social media management (Marketing Dept.);

- Supplier relationship management (Purchasing Dept.);

- Occupational health (HR Dept.);

- Communication and public speaking (store managers, supervisors, and team leads) and others;

PHASE 3

- Period: 02/28/2024 to 04/09/2024

- Engagement: 97%

- Lessons completed 1,900

- Training time: 309 hours

- Average Score: 8.2

AUDIENCE INFORMATION

- Target Audience:
Store front and sales floor

- Employees reached:
290 Employees

- Over 10 campaigns activated

CAMPAIGN
THEMES

- Ergonomics for restockers;

- Ergonomics for checkout operators;